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Minor in Advertising and Promotions
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2026-2027 Catalog
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Harley Langdale, Jr. College of Business Administration
School of Accountancy
Department of Economics and Finance
Department of Management and Marketing
Bachelor of Business Administration with a Major in General Business (Online)
Bachelor of Business Administration with a Major in Management
Bachelor of Business Administration with a Major in Marketing
Minor in Business Analytics
Minor in Digital Marketing
Minor in Entrepreneurship
Minor in Human Resources Management
Minor in International Business
Minor in Operations Management
Minor in Professional Sales
Entrepreneurship Certificate
James L. and Dorothy H. Dewar College of Education and Human Services
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Harley Langdale, Jr. College of Business Administration
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Department of Management and Marketing
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Minor in Digital Marketing
Minor in Advertising and Promotions
Requirements for the Minor in Digital Marketing
Course List
Code
Title
Hours
Required Courses
MKTG 3050
Introduction to Marketing
3
MKTG 3250
(Coonsumer Behavior)
3
MKTG 3650
Marketing Research
3
MKTG 3080
Content Marketing
3
MKTG 4010
Digital Marketing
3
Total hours
15
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